News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Digital & Tech
09.19.2024
Accor's Contact Centers: expanding our Footprint to Enhance Guest Experience
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Brands
09.19.2024
The Evolution of Travel Intent: Insights from ibis’ Go get it Trends Report
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Strategy
09.10.2024
Introducing “The New Quality Of Time: How The World’s New Tempo Is Impacting Hospitality” Report
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Partnerships
09.09.2024
Paris 2024 Olympic and Paralympic Games: Accor Celebrates the Success of its Partnership
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Sustainability
09.03.2024
Leading the Way in Eco-Design: Mercure Katowice Centrum, Poland
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Partnerships
08.27.2024
Accor Teams Are All Set for the Paris 2024 Paralympic Games
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Partnerships
07.24.2024
Hospitality Reimagined: Accor Elevates the Paris 2024 Experience
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Partnerships
07.22.2024
Kylian Mbappé and Accor Forge Alliance to Empower Younger Generations
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Partnerships
07.15.2024
Welcoming Guests With Disabilities and Ensuring Accessibility, Two Key Accor Priorities Driven Forward by the Paris 2024 Games
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