News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Digital & Tech

09.24.2026

Pioneering the Next Era of Personalized Hospitality with ALL Concierge

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Sustainability

07.24.2026

Accor Launches Sustainability Owners Advisory Board to Strengthen Owner Collaboration

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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CSR
07.12.2019
Accor pledged higher broiler chicken welfare in Europe
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Press Release
Brands
06.26.2019
Global cocktail program at Fairmont Hotels & Resorts gets a refreshing update
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Press Release
Strategy
06.24.2019
Accor is bringing new and original experiences to the Montreux Jazz Festival
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Press Release
Strategy • Strategy
06.20.2019
Air France-KLM and Accor announce new enhanced loyalty program partnership with more rewards for their joint customers
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Press Release
Brands
06.18.2019
New ibis Hotel in Estonia First to Feature the Brand's New Concepts
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Press Release
Brands
06.13.2019
Fairmont Hotels & Resorts maximizes its global occupancy and welcomes over 2 million well-travelled honeybees at its properties worldwide
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Press Release
Brands
06.12.2019
The New Face of Novotel Annecy Centre
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Press Release
Strategy
06.12.2019
Accor announces material progress in the divestment process of Orbis
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Press Release
Brands
05.31.2019
Sofitel invites guests to “Live The French Way”
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Press Release