News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Digital & Tech

09.24.2026

Pioneering the Next Era of Personalized Hospitality with ALL Concierge

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Sustainability

07.24.2026

Accor Launches Sustainability Owners Advisory Board to Strengthen Owner Collaboration

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Group • Brands
05.20.2026
Accor Continues the HERA Challenge, Inviting the World's Top Luxury Travel Advisors to the Next HERA Voyage
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Press Release
Brands • Brands
05.19.2026
Fairmont Hotels & Resorts names Cadillac as official vehicle partner in Canada
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Press Release
Hotel Development • Brands
05.19.2026
Handwritten Collection to enter the UK with historic hotel in Chester
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Press Release
Brands • Brands
05.18.2026
MGallery Collection Appoints French Rising Tennis Star Loïs Boisson as Brand Ambassador
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Press Release
Group • Loyalty
05.18.2026
Accor and Paris Saint-Germain are proud to announce the renewal of the partnership between ALL Accor and the Parisian Club through 2030.
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Press Release
Group • Brands • Brands
05.13.2026
Raffles Hotels & Resorts to Debut Its First Alpine Resort on the Legendary Pistes Of Courchevel 1850
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Press Release
Group • Hotel Development
05.12.2026
Accor and Shoreline Group sign Letter of Intent to develop Nigeria's first national hotel platform
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Press Release
Loyalty
05.06.2026
Experience Roland-Garros like a number One thanks to ALL Accor
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Press Release
Brands
05.06.2026
La Haute Croissanterie Fruit Kiss : Sofitel launches limited-edition croissant collection Fruit Kiss, inspired by fruit, freshness and indulgence.
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Press Release