News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Digital & Tech

09.24.2026

Pioneering the Next Era of Personalized Hospitality with ALL Concierge

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Sustainability

07.24.2026

Accor Launches Sustainability Owners Advisory Board to Strengthen Owner Collaboration

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Group • Strategy
02.19.2026
Full-Year 2025 Results Solid results above 2025 guidance
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Press Release
Brands
02.12.2026
Sofitel introduces Le Vestiaire by Cordelia de Castellane
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Press Release
Brands
02.12.2026
Sofitel introduces Le Vestiaire by Cordelia de Castellane
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Press Release
Brands • Brands
02.10.2026
Raffles Hotels & Resorts Unveils 'The Butler Did It Collection,'Available Exclusively At Printemps
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Press Release
Brands • Brands
02.05.2026
WHAT'S NEW AT FAIRMONT HOTELS & RESORTS FOR WINTER '26
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Press Release
Brands • Brands
02.03.2026
FAIRMONT HOTELS & RESORTS ARRIVES IN VIETNAM WITH FAIRMONT HANOI
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Press Release
Group • People
01.29.2026
Accor Appoints Leire Leoz as Chief Franchise Officer for Premium, Midscale, and Economy Division to Bolster Franchise Strategy
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Press Release
Brands • Brands
01.22.2026
Fairmont Hotels & Resorts announces signing of Fairmont Calgary
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Press Release
Brands
01.20.2026
Novotel Unveils “Longevity Everyday”
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Press Release