News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Digital & Tech

09.24.2026

Pioneering the Next Era of Personalized Hospitality with ALL Concierge

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Sustainability

07.24.2026

Accor Launches Sustainability Owners Advisory Board to Strengthen Owner Collaboration

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Brands
06.10.2024
NOVOTEL ANNOUNCES OCEAN PROTECTION PARTNERSHIP WITH WWF
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Press Release
Brands
06.06.2024
Swissôtel Celebrates Global Wellness Day: A Journey of Vitality and Wellbeing
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Press Release
06.06.2024
Accor becomes the “Main Partner” of the Art Explora Festival and the Mediterranean journey of the world’s first museum boat
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Press Release
Brands
06.05.2024
Sofitel New York Embarks on a New Era of Luxury with Comprehensive Renovation
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Press Release
Digital & Tech
06.05.2024
Accor & Amadeus announce a new collaboration
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Press Release
Group • Strategy
06.03.2024
ALL expands its offer and now includes Worklib & Wojo, two key players in workspitality
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Press Release
06.01.2024
Ennsimore
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Press Release
Group • Strategy
05.31.2024
Combined Ordinary and Extraordinary Shareholders’ Meeting of May 31st, 2024
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Press Release
Group
05.31.2024
Accor unveils its Purpose statement: “Pioneering the Art of Responsible Hospitality, Connecting Cultures, with Heartfelt Care”
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Press Release