News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

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Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

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Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

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Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

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Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

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In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

  • Strategy

    07.16.2026

    Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning

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  • Food & Beverage

    04.14.2026

    The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation

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  • Strategy

    01.12.2026

    The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value

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All Our News & Stories

  • Brands

    08.05.2019

    Ibis showcases up-and-coming artists at Sziget festival, bringing virbrant music experiences to festival-goers

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  • Strategy

    08.05.2019

    Accor Appoints Karelle Lamouche as Chief Commercial Officer for Europe

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  • Strategy

    08.01.2019

    Accor Appoints Marc Dardenne as Chief Operating Officer, Luxury Brands, Europe

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  • Brands

    08.01.2019

    The return of a legend Raffles Singapore officially reopens

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  • Strategy

    07.31.2019

    First-half 2019: Solid results and swift strategic plan execution

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  • Strategy

    07.24.2019

    A SUMMER FOR ALL IN CHINA

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  • CSR

    07.12.2019

    Accor pledged higher broiler chicken welfare in Europe

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  • Brands

    06.26.2019

    Global cocktail program at Fairmont Hotels & Resorts gets a refreshing update

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  • Strategy

    06.24.2019

    Accor is bringing new and original experiences to the Montreux Jazz Festival

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