News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Brands
10.08.2024
MGallery Collection proudly turns pink this October in support of breast cancer awareness month
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Press Release
Brands
10.07.2024
Swissôtel Invites the World to Embrace Everyday Vitality
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Press Release
Hotel Development • Brands
10.01.2024
Sofitel Launches First Branded Residences in Dubai with Azha Development and Dubai Sotheby’s International Realty
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Press Release
Group
09.30.2024
Accor achieves 1,000 Mercure hotels milestone
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Press Release
CSR
09.27.2024
Accor Partners with World Monuments Fund in Commitment to Cultural Heritage Conservation
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Press Release
Brands
09.20.2024
Celebrate cultural treasures with Heritage Days at MGallery
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Press Release
Brands
09.20.2024
Sofitel announces expansion into Africa with new luxury flagship in Benin
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Press Release
Brands
09.19.2024
ibis reveals global Gen Y & Z travel intent trends
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Press Release
Brands
09.19.2024
ibis Launches New Global Brand Campaign, ‘Go get it’
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Press Release