News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

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Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

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Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

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Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

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Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

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In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

  • Strategy

    07.16.2026

    Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning

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  • Food & Beverage

    04.14.2026

    The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation

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  • Strategy

    01.12.2026

    The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value

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All Our News & Stories

  • Group

    07.03.2025

    Media accommodation request form

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  • Group

    07.03.2025

    Press Contacts

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  • Brands

    07.01.2025

    Fairmont Hotels & Resorts Debuts in Japan witht the Grand Opening of Fairmont Tokyo

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  • Brands

    06.30.2025

    "1925-2025 : 100 Years of Art Deco" Musée des Arts décoratifs, Paris October 21st 2025 – February 22nd 2026

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  • Hotel Development • Brands

    06.27.2025

    Rimrock Banff to join Emblems Collection: A new era of mountain luxury in North America

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  • Brands

    06.18.2025

    Orient Express Corinthian float out

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  • Group

    06.18.2025

    Accor Pressroom

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  • Loyalty

    06.12.2025

    Kylian Mbappé becomes the new face of ALL Accor's latest campaign “Don't be a Guest, be a Guest Star”

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  • Hotel Development • Brands

    06.11.2025

    Emblems Collection announces first flagship with Lucknam Park Hotel & Spa

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