News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

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Digital & Tech

09.24.2026

Pioneering the Next Era of Personalized Hospitality with ALL Concierge

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Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

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Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

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Sustainability

07.24.2026

Accor Launches Sustainability Owners Advisory Board to Strengthen Owner Collaboration

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In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

  • Strategy

    07.16.2026

    Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning

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  • Food & Beverage

    04.14.2026

    The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation

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  • Strategy

    01.12.2026

    The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value

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All Our News & Stories

  • 01.29.2024

    Middle East, Africa,Turkey & Asia Pacific

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  • 01.29.2024

    Europe & North Africa

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  • Brands

    01.22.2024

    With flagship openings in The Americas and abroad, Accor is a leading luxury and lifestyle hospitality player to watch in 2024

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  • Brands

    01.22.2024

    Handwritten Collection celebrates its first anniversary with a dozen fascinating and heart-warming hotels

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  • Brands

    01.16.2024

    WHERE CELEBRATION IS INCLUSIVE: SOFITEL AND FRENCH BLOOM PARTNER FOR NEW DRINK EXPERIENCE IN HOTELS AND LAUNCH SIGNATURE NON-ALCOHOLIC COCKTAIL FOR DRY JANUARY

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  • 01.03.2024

    ALL launches #ALLRoomNumber – a slam-dunk experience for NBA fans!

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    Press Release
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  • 01.03.2024

    Press Kit - Swissôtel

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    Press Release
    Press Kit - Swissôtel -  2025 - EN
  • 01.03.2024

    Press Kit - Mövenpick

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    Press Release
    PRESS KIT - Movenpick - 2025 - EN