News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Loyalty
04.16.2026
ALL Accor announces the return of the “Dream Tournament”
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Press Release
Brands
04.16.2026
TRIBE Launches Global Vinyl Club
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Press Release
Brands • Brands
04.15.2026
Fairmont Hotels & Resorts unveils new global campaign “Wellness Without Walls” featuring Kylian Mbappé as its Ambassador
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Press Release
Brands • Brands
04.15.2026
A star is reborn Sofitel London St James debuts its reimagined flagship suites by Pierre Yves RochonWhere life lives with a French Zest
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Press Release
Brands
04.13.2026
The Small Changes Revolution: Novotel's Star-Studded Collective Makes Longevity Accessible to All
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Press Release
Brands • Brands
04.07.2026
MAKE SPECIAL HAPPEN THIS SPRING & SUMMER WITH FAIRMONT HOTELS & RESORTS
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Press Release
Group
04.03.2026
Accor and Risma: A strengthened strategic partnership to accelerate tourism development in Morocco
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Press Release
Brands • Brands
04.02.2026
Renaissance d'une icône Sofitel London St James dévoile ses suites signature repensées par Pierre-Yves Rochon Quand l'art de vivre s'exprime avec un French Zest
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Press Release
Group • Strategy
04.01.2026
Accor signs a memorandum of understanding on the sale of its stake in Essendi
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Press Release