News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Strategy
03.06.2019
Share Buy-Back Programme
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Press Release
Group
03.05.2019
sbe announces the launch of new luxury global lifestyle hotel brand – TheHouse of Originals
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Press Release
Strategy
03.04.2019
Accor is positioned as global leader in the lifestyle sector
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Press Release
Strategy • Brands
03.04.2019
Accor launches its new lifestyle brand TRIBE
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Press Release
Strategy
02.25.2019
Accor further optimizes its debt structure
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Press Release
Brands
02.22.2019
The incredible transformation of Pullman Paris Centre-Bercy
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Press Release
Strategy • Strategy
02.22.2019
ALL, Accor’s new lifestyle loyalty program, becomes Principal Partner and jersey sponsor of Paris Saint-Germain Football Club
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Press Release
Strategy • Strategy
02.22.2019
Accor unveils new lifestyle loyalty program Bringing Augmented Hospitality to life
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Press Release
Strategy • Strategy
02.22.2019
With robust FY18 results, the Group confirms its steady path toward its medium-term targets
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Press Release