News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Brands
01.31.2025
Orient Express Sailing Yachts Celebrate Significant Milestone in Their Maritime Journey: Keel Laying and Steel Cutting of the World's Largest Sailing Ships at Chantiers de l'Atlantique
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Press Release
Brands
01.30.2025
ibis Celebrates 25 Reasons to Travel in 2025
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Press Release
Group
01.30.2025
Set-jetting: stay in movie-star hotels with ALL.com
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Press Release
Brands
01.28.2025
Raffles Hotels & Resorts and Assouline Debut Raffles: From Your Butler
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Press Release
Digital & Tech
01.22.2025
Accor joins the groundbreaking data management technology partnership launched by Pernod Ricard and JCDecaux
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Press Release
Digital & Tech
01.22.2025
Accor Unveils Revamped Leisure Groups Online Booking Solution, Connecting Travel Professionals with Over 2,000 Hotels Worldwide
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Press Release
Strategy • Brands • Brands • Brands
01.16.2025
Accor announces record growth and strategic expansion for Sofitel, Sofitel Legend, MGallery and Emblems
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Press Release
01.09.2025
Travel trends: 2024 in review & 2025 forecast by ALL, Accor's booking platform
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Press Release
Brands
12.18.2024
Novotel Initiates a Wave of Change by Turning Points into Ocean Preservation
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Press Release