Hotel Development
09.10.2026
The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Discover what’s shaping hospitality and how Accor is setting the pace.
Hotel Development
09.10.2026
The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability
08.27.2026
Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Design
08.11.2026
Designing Hospitality: Where Culture Meets Sustainability

Partnerships
08.06.2026
Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.
Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning

Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation

Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value

Brands
11.08.2021
Sofitel reveals new "FRENCH IT!" movement

11.04.2021
Rugby World Cup France 2023 Organising Committee chooses ResaEvents as Official Accommodation Bank
11.04.2021
Accor becomes an official partner of the Olympic and Paralympic Games Paris 2024

Brands
11.03.2021
Pullman & Les Mills set out to host the world's largest virtual fitness class

Brands
11.02.2021
Next in Line: Modern-Day Royals star in new Raffles campaign

11.02.2021
Hotelbeds becomes launch partner for Accor’s innovative new distribution platform
11.02.2021
Hotelbeds becomes launch partner for Accor’s innovative new distribution platform
10.28.2021
SC appoints Accor to manage Qatar’s host country real estate operations
Strategy
10.27.2021
Third-quarter 2021 revenue of €589 million up 79% like-for-like