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Discover what’s shaping hospitality and how Accor is setting the pace.

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Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

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Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

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Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

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Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

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In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

  • Strategy

    07.16.2026

    Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning

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  • Food & Beverage

    04.14.2026

    The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation

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  • Strategy

    01.12.2026

    The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value

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All Our News & Stories

  • Brands

    11.08.2021

    Sofitel reveals new "FRENCH IT!" movement

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  • 11.04.2021

    Rugby World Cup France 2023 Organising Committee chooses ResaEvents as Official Accommodation Bank

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  • 11.04.2021

    Accor becomes an official partner of the Olympic and Paralympic Games Paris 2024

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  • Brands

    11.03.2021

    Pullman & Les Mills set out to host the world's largest virtual fitness class

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  • Brands

    11.02.2021

    Next in Line: Modern-Day Royals star in new Raffles campaign

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  • 11.02.2021

    Hotelbeds becomes launch partner for Accor’s innovative new distribution platform

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  • 11.02.2021

    Hotelbeds becomes launch partner for Accor’s innovative new distribution platform

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  • 10.28.2021

    SC appoints Accor to manage Qatar’s host country real estate operations

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  • Strategy

    10.27.2021

    Third-quarter 2021 revenue of €589 million up 79% like-for-like

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