News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Digital & Tech

09.24.2026

Pioneering the Next Era of Personalized Hospitality with ALL Concierge

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Sustainability

07.24.2026

Accor Launches Sustainability Owners Advisory Board to Strengthen Owner Collaboration

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Strategy • Brands • Brands • Brands
01.16.2025
Accor announces record growth and strategic expansion for Sofitel, Sofitel Legend, MGallery and Emblems
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Press Release
01.09.2025
Travel trends: 2024 in review & 2025 forecast by ALL, Accor's booking platform
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Press Release
Brands
12.18.2024
Novotel Initiates a Wave of Change by Turning Points into Ocean Preservation
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Press Release
Hotel Development • Brands
12.18.2024
Accor and DOJI Group Announce the Signing of Sofitel Diamond Crown Hai Phong in Vietnam
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Press Release
Hotel Development • Brands • Brands
12.18.2024
Accor Expands its Footprint in Goa with New Luxury Hotel Projects
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Press Release
Brands
12.12.2024
MGallery wins Grand Prix Stratégies Luxe 2024 with M Moment Campaign
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Press Release
Hotel Development
12.12.2024
Accor unveils an outstanding line-up of new hotels, resorts and hospitality experiences debuting in 2025
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Press Release
Brands
12.06.2024
MGallery brings the festive season to life at hotels around the world with its Magic Tales celebration
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Press Release
12.05.2024
New year, new you: ALL’s ideas for sticking to your New Year's resolutions – even after 12 January!
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Press Release