News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

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Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

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Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

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Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

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Finance

07.30.2026

2026 Half-Year Results: Solid Performances Demonstrating the Group’s Agility in a Challenging Global Environment

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In the Spotlight: Design as a Catalyst for Hotel Transformation

Discover three hotel stories where design brings authentic hospitality to life across China, India, and Brazil.

  • Design

    07.08.2026

    Culture Takes Center Stage at Grand Mercure Yichang Waitan

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  • Design

    06.24.2026

    From Transit Hub to Social Destination: The TRIBE Budapest Airport Story

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  • Design

    05.28.2026

    Local Cultures, Vibrant Colors: An Inclusive Design Vision for Novotel Goa Panjim

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All Our News & Stories

  • Brands

    01.30.2024

    World croissant day - Sofitel launches its concept of Haute Croissanterie

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    Press Release
    Sofitel - Haute Croissanterie
  • 01.29.2024

    Middle East, Africa,Turkey & Asia Pacific

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    Press Release
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  • 01.29.2024

    Europe & North Africa

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    Press Release
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  • Brands

    01.22.2024

    With flagship openings in The Americas and abroad, Accor is a leading luxury and lifestyle hospitality player to watch in 2024

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    Press Release
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  • Brands

    01.22.2024

    Handwritten Collection celebrates its first anniversary with a dozen fascinating and heart-warming hotels

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    Press Release
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  • Brands

    01.16.2024

    WHERE CELEBRATION IS INCLUSIVE: SOFITEL AND FRENCH BLOOM PARTNER FOR NEW DRINK EXPERIENCE IN HOTELS AND LAUNCH SIGNATURE NON-ALCOHOLIC COCKTAIL FOR DRY JANUARY

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    Press Release
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  • 01.03.2024

    ALL launches #ALLRoomNumber – a slam-dunk experience for NBA fans!

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    Press Release
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  • 01.03.2024

    Press Kit - Swissôtel

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    Press Release
    Press Kit - Swissôtel -  2025 - EN