News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

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Digital & Tech

09.24.2026

Pioneering the Next Era of Personalized Hospitality with ALL Concierge

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Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

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Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

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Sustainability

07.24.2026

Accor Launches Sustainability Owners Advisory Board to Strengthen Owner Collaboration

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In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

  • Strategy

    07.16.2026

    Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning

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  • Food & Beverage

    04.14.2026

    The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation

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  • Strategy

    01.12.2026

    The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value

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All Our News & Stories

  • Brands

    09.20.2024

    Sofitel announces expansion into Africa with new luxury flagship in Benin

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    Press Release
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  • Brands

    09.19.2024

    ibis reveals global Gen Y & Z travel intent trends

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    Press Release
    ibis Trend Report
  • Brands

    09.19.2024

    ibis Launches New Global Brand Campaign, ‘Go get it’

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    Press Release
    ibis Go get it campaign
  • Brands

    09.17.2024

    MGallery expands with its first boutique-hotel in the Sub-Saharan African region of Kenya

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    Press Release
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  • Brands

    09.15.2024

    Sofitel Al Hamra Beach Resort - Sofitel opens its new seaside Resort in the United Arab Emirates

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    Press Release
    Sofitel Al Hamra Beach Resort, UAE
  • Brands

    09.15.2024

    Novotel and ALL Unveil the Ultimate Football Experience: A Permanent Hotel Room in Paris Saint-Germain's Parc des Princes

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    Press Release
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  • 09.12.2024

    ALL.COM's Haunted Hotels and Paranormal Adventures for Halloween

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    Press Release
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  • Group

    09.10.2024

    “The New Quality Of Time: How The World’s New Tempo is Impacting Hospitality” Accor publishes the new instalment in the “From Change To Opportunity” series

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    Press Release
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  • Brands

    09.10.2024

    Raffles Hotels & Resorts Unveils New Global Brand Campaign Celebrating Its World-Renowned Butler Service

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    Press Release
    HERO ASSET