News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Digital & Tech

09.24.2026

Pioneering the Next Era of Personalized Hospitality with ALL Concierge

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Sustainability

07.24.2026

Accor Launches Sustainability Owners Advisory Board to Strengthen Owner Collaboration

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Group
04.03.2026
Accor and Risma: A strengthened strategic partnership to accelerate tourism development in Morocco
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Press Release
Brands • Brands
04.02.2026
Renaissance d'une icône Sofitel London St James dévoile ses suites signature repensées par Pierre-Yves Rochon Quand l'art de vivre s'exprime avec un French Zest
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Press Release
Group • Strategy
04.01.2026
Accor signs a memorandum of understanding on the sale of its stake in Essendi
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Press Release
Hotel Development • Brands
04.01.2026
Sofitel and Orascom Development Egypt Announce the Signing of Sofitel El Gouna, A Flagship Luxury Resort on Egypt's Red Sea Coast
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Press Release
Brands • Brands
04.01.2026
Fairmont Hotels & Resorts Debuts New Immersive “Special Happens...” Experiences Across Its Global Portfolio
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Press Release
Hotel Development • Brands
04.01.2026
Emblems Collection Announces Its First Address in France with La Citadelle Vauban in Belle-Île-en-Mer
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Press Release
Group • Brands
03.17.2026
A New Sleep Era Begins: Novotel Invites the World to Rethink Rest with Australia's Leading Sleep Expert Olivia Arezzolo
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Press Release
Hotel Development • Brands
03.12.2026
Sofitel Rio de Janeiro Ipanema: an iconic transformation redefining Sofitel in Brazil
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Press Release
Group • People
03.09.2026
Accor appoints Laurent Choain as Global Chief People & Culture Officer
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Press Release