News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Digital & Tech

09.24.2026

Pioneering the Next Era of Personalized Hospitality with ALL Concierge

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Sustainability

07.24.2026

Accor Launches Sustainability Owners Advisory Board to Strengthen Owner Collaboration

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Brands • Brands
07.10.2026
MGallery Collection and Colossos SA announce a new hotel in Rhodes, an exceptional adults-only retreat overlooking the Aegean Sea
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Press Release
Group
07.09.2026
Accor convenes third edition of the Global Leadership Council to identify the key trends driving hospitality performance in 2026
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Press Release
Brands • Brands
07.07.2026
Elevate your escape: Fairmont Hotels & Resorts presents enhanced retreats and immersive experiences for late-summer into fall
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Press Release
Brands
07.07.2026
Swissôtel Champions Peet Dullaert as Inaugural Laureate of Accor's New Crafts Awards
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Press Release
Hotel Development • Brands
07.03.2026
Accor and Banque des Territoires Join Forces for the Revival of La Citadelle Vauban in Belle-Île-en-Mer
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Press Release
Brands • Brands
06.30.2026
Fairmont Hotels & Resorts elevates luxury experience with landmark global renovations
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Press Release
Brands
06.30.2026
Pullman Hotels & Resorts Brings its Brand Evolution to Life
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Press Release
Brands
06.18.2026
Handwritten Collection Reaches 50 Hotels Worldwide
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Press Release
Group • Brands
06.16.2026
Accor and the Fédération de la Haute Couture et de la Mode launch the first edition of the "New Crafts Awards"
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Press Release