News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Digital & Tech
05.20.2025
Accor developing global ecosystem for meetings and events bookings
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Press Release
Brands
05.19.2025
Fairmont Hotels & Resorts Unveils New Global Brand Campaign 'Make Special Happen' - a Cinematic Tribute to the Brand's Heritage as Storied Celebrators
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Press Release
Loyalty
05.15.2025
ALL enhances its entertainment offering with international partnerships
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Press Release
CSR
05.13.2025
Accor and World Monuments Fund unite to safeguard four iconic heritage sites from the 2025 World Monuments Watch
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Press Release
Brands
05.07.2025
Fairmont Hotels & Resorts Strengthens Saudi Arabian Presence
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Press Release
Brands
05.06.2025
Ardee Developments signs with Fairmont Hotels & Resorts to launch Fairmont Residences Al Marjan Island and Fairmont Al Marjan Island hotel
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Press Release
Brands
05.06.2025
Pullman Embraces a Changing World with the Launch of a Thought-Provoking Series Led by Global Visionaries
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Press Release
Brands
05.01.2025
Fairmont Hotels & Resorts Launches Two New Global Bar Initiatives, Creating More Unforgettable Moments for Guests
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Press Release
Brands
04.30.2025
Accor To Manage Victoria Golf Resort & Spa, Portugal
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Press Release