News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Digital & Tech

09.24.2026

Pioneering the Next Era of Personalized Hospitality with ALL Concierge

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Sustainability

07.24.2026

Accor Launches Sustainability Owners Advisory Board to Strengthen Owner Collaboration

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Brands
07.01.2025
Fairmont Hotels & Resorts Debuts in Japan witht the Grand Opening of Fairmont Tokyo
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Press Release
Brands
06.30.2025
"1925-2025 : 100 Years of Art Deco" Musée des Arts décoratifs, Paris October 21st 2025 – February 22nd 2026
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Press Release
Hotel Development • Brands
06.27.2025
Rimrock Banff to join Emblems Collection: A new era of mountain luxury in North America
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Press Release
Brands
06.18.2025
Orient Express Corinthian float out
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Press Release
Group
06.18.2025
Accor Pressroom
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Press Release
Loyalty
06.12.2025
Kylian Mbappé becomes the new face of ALL Accor's latest campaign “Don't be a Guest, be a Guest Star”
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Press Release
Hotel Development • Brands
06.11.2025
Emblems Collection announces first flagship with Lucknam Park Hotel & Spa
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Press Release
Loyalty
06.10.2025
Plusgrade and ALL Accor, Accor's loyalty program, partner to expand loyalty rewards exchange for ALL Accor members
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Press Release
Brands
06.05.2025
Sofitel reinvents the hotel uniform and unveils an exclusive collaboration with the French designer Cordelia de Castellane
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Press Release