News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

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Brands & Experiences

09.29.2026

Small Steps, Big Life: How Novotel Longevity Week has Redefined Everyday Wellbeing

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People

09.25.2026

Bringing Inclusion to Life at Domaine Reine Margot Paris - Issy - MGallery Collection, France

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Digital & Tech

09.24.2026

Pioneering the Next Era of Personalized Hospitality with ALL Concierge

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Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

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In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

  • Strategy

    07.16.2026

    Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning

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  • Food & Beverage

    04.14.2026

    The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation

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  • Strategy

    01.12.2026

    The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value

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All Our News & Stories

  • Group

    06.18.2025

    Accor Pressroom

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    Press Release
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  • Loyalty

    06.12.2025

    Kylian Mbappé becomes the new face of ALL Accor's latest campaign “Don't be a Guest, be a Guest Star”

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    Press Release
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  • Hotel Development • Brands

    06.11.2025

    Emblems Collection announces first flagship with Lucknam Park Hotel & Spa

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    Press Release
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  • Loyalty

    06.10.2025

    Plusgrade and ALL Accor, Accor's loyalty program, partner to expand loyalty rewards exchange for ALL Accor members

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    Press Release
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  • Brands

    06.05.2025

    Sofitel reinvents the hotel uniform and unveils an exclusive collaboration with the French designer Cordelia de Castellane

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    Press Release
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  • Brands

    06.02.2025

    MGallery Collection Partners with Typology for New Range of Natural Skincare Products

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    Press Release
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  • Strategy

    05.28.2025

    Combined Shareholders' Meeting of May 28, 2025

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    Press Release
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  • CSR • Brands

    05.21.2025

    Novotel Celebrates One Year of Ocean Commitment and Sustainable Partnership with WWF

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    Press Release
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  • Digital & Tech

    05.20.2025

    Accor developing global ecosystem for meetings and events bookings

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    Press Release
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