News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Digital & Tech

09.24.2026

Pioneering the Next Era of Personalized Hospitality with ALL Concierge

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Sustainability

07.24.2026

Accor Launches Sustainability Owners Advisory Board to Strengthen Owner Collaboration

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Group • Brands
04.03.2025
The grand premiere of La Dolce Vita Orient Express
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Press Release
Brands
04.01.2025
Fairmont Hotels & Resorts to open first property in Japan with Fairmont Tokyo
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Press Release
Hotel Development
03.31.2025
Accor Drives Unprecedented Growth and Record Performance in New Signings
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Press Release
Strategy • Hotel Development • Brands
03.28.2025
Accor, Invel Real Estate and Prodea Investments announce the signing of Hotel Bellevue Cortina d'Ampezzo, Emblems Collection
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Press Release
Brands
03.26.2025
A new chapter for a Dutch icon: Sofitel Legend The Grand Amsterdam undergoes elegant transformation
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Press Release
Brands
03.25.2025
A mediterranean odyssey : Orient Express Sailing Yachts launches reservations today
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Press Release
Brands
03.25.2025
Raffles Hotels & Resorts to Debut an Enchanted Resort on the Shores of Lake Como
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Press Release
Brands
03.20.2025
Novotel and Paris Saint-Germain Introduce Legendary Rooms: Immersive Experiences Celebrating Football's Greatest Icons
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Press Release
Loyalty
03.20.2025
ALL, Accor's award-winning loyalty program reaches 100 million global members
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Press Release