News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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People
11.26.2020
Accor appoints Patrick Mendes as Group Chief Commercial Officer and restructures his division
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Press Release
Hotel Development
11.23.2020
Accor takes full ownership of sbe hotel brands
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Press Release
Hotel Development • Brands
11.23.2020
Accor doubles down on lifestyle and enters into exclusive negotiations with Ennismore
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Press Release
11.12.2020
Accessibility
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Press Release
10.29.2020
ALL - Accor Live Limitless has five priceless “second-hand” football jerseys to win, worn yesterday by Paris Saint-Germain players in their European match
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Press Release
Brands
10.27.2020
Sofitel Dubai The Obelisk: French Art de Vivre Comes to Life in The Heart of Dubai
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Press Release
Brands
10.27.2020
Pullman Announces Global Partnership with Les Mills to Take Hotel Fitness from Ordinary to Extraordinary
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Press Release
Brands
10.27.2020
Pullman Hotels & Resorts Changes the Game with New WellBeing Offering - Pullman Power Fitness
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Press Release
Brands
10.27.2020
ibis MUSIC launches a virtual music tour to share a message of hope and unity around the world
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Press Release