20170119-innovationibisbudget-HP
ibis budget: A new room for ever more comfort and conviviality
01/19/2017
2 min

ibis budget, the world leader in low-cost hotels, announces the creation of its new bedroom concept with a bold all-new design that channels contemporary style and easy comfort. An atmosphere already existing in the brand’s common areas.

ibis budget, the relaxed, money-saving brand within the ibis family, introduces its freshly-renovated bedrooms that provide even more comfort at a modest price. Post-makeover, we guarantee all guests will enjoy the same quality hospitality – whether their room is booked for one, two or three people. ibis budgetnow boasts 561 hotels, offering 54,231 rooms in 17 countries. 

New, snug designer rooms offering a good night’s sleep at modest prices

ibis budget bedrooms provide a cocooning environment for guests to enjoy all the essential comforts at an attractive price.

The clever layout is flexibly designed to facilitate relaxation and ease of movement. 

Each of them guarantees a good night’s sleep in generous-sized and cosy beds. The old bunk beds have been replaced by a double bed and an additional pull-down bed, equipped with ibis budget’s new bedding concept Sweet Bed™. The room design has been totally rethought to optimise space and make sure all occupants enjoy the same level of comfort*.

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20170119-innovationibisbudget-1

With the bed as a key element of the new layout, each room can be set up to suit the time of day – as a lounge or as a bedroom – depending on how the pillows are positioned.

This intuitive and contemporary designer styling comes in four new colourways and moods for an experience that is unique in the low-cost segment.

•    Blue Harmony, a soft winter’s morning
•    Green Harmony, the buds of springtime 
•    Red Harmony, a long summer’s night
•    Yellow Harmony, autumn leaves

These cleverly modernised new rooms are a perfect illustration of how our brand puts the customer – and enhancing the customer experience – at the heart of our thinking. As well as a flat screen TV and reading lights, they also incorporate smart storage solutions like a built-in coatrack that melts into the décor, and a bed height that leaves room to slide a suitcase underneath. 

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20170119-innovationibisbudget-2

The styling of these brightly coloured new ibis budget bedrooms is set to provide our clientele with an even more enjoyable hotel experience.

Rolling it out across the chain

This new concept for ibis budget hotel rooms will be gradually rolled out across the chain as renovations and new buildings come onstream. By 2018 almost 25 hotels in France will feature the new room, and it will have been fitted in a further 24 hotels outside France before 2019.

Internationally: new hotels opening in Indonesia, the United Kingdom, Poland, Holland and Brazil. 


* All establishments offer rooms adapted for people with reduced mobility, in line with their country’s legal requirements.